WE ARE THE LAUNCH

We are an on-demand fashion brand. What does this mean? Your demand is our volume, so we only produce what you want. Nothing more, nothing less.

Every month we launch a new exclusive collection, which is only available for a month. So if you want it, get it, as our exclusive offer will not come back.

And THE LAUNCH is more than an on demand fashion brand, it’s a crafted staple of the moment that you’ll want to keep forever. It’s a brand where design meets sustainability.

Because that is what keeps us alive.

Because it’s worth the wait.

Because cool girls care.