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THE LAUNCH is an on demand fashion brand based in Amsterdam. Every month we launch a new exclusive collection, which is only available for a month. We only produce the quantities that have been ordered at out atelier in The Netherlands. Nothing more, nothing less. And THE LAUNCH is more than an on demand fashion brand, it’s a crafted staple of the moment that you’ll want to keep forever. It’s a brand where design meets sustainability. Because cool girls care.