Hello there, we're THE LAUNCH

Born out of our love for unique fabrics and the perfect fit. Each piece is created with love, from design to production. We are called THE LAUNCH for a reason. Because every month we launch a new mini collection. We have designed each piece to feel bold and to work together.

We are proud to be a zero-stock brand and that every piece is specially made for you. They are responsibly produced and manufactured in an atelier in The Netherlands.


Starting a fashion brand has always been my dream. However, I couldn’t imagine starting a fashion brand and not thinking about the negative impact on the climate.

For years, I worked in the fashion industry and saw stock piling up in warehouses and stores. This is when I decided I wanted to change this and start an on-demand fashion brand.

We can’t wait for you to wear THE LAUNCH. One thing is for sure: everyone will ask you about that unique item you are wearing!