"I want to create fashion in the most responsible way"
Victorine van der Ven, founder & CEO
I realize that producing clothing at it's core is not sustainable. However, fashion will always be a way of identifying and communicating about who we are, how we feel, how we relate to each other.

So, when starting THE LAUNCH in 2022, I knew that I wanted to create fashion in the most responsible way. Soon I realized you can‘t do it all at once. That's why creating a zero-stock brand became the focus. We are on a journey and working really hard to become more responsible every day.

- Victorine van der Ven, Founder & CEO

THE LAUNCH cares.We want to contribute to a more responsible fashion industry and change the future of fashion.