THE LAUNCH CARES

On average, 12% of clothing remains unsold at the end of every season. That’s 160 billion Euros worth of waste.
Yes, we are also shocked by these numbers and that’s why we decided to change things.

THE LAUNCH was created to help change the way we buy, wear and think about fashion. To show that fashion can be good quality, affordable AND responsible. To change the future of fashion and make fashion better. Together.

SLOWING DOWN THE FASHION INDUSTRY

At THE LAUNCH, we are committed to slowing down the pace of fashion. Designing one- of-a-kind pieces with a story, specially produced for you. We don’t work with the traditional seasonal fashion calendar; we only launch a new collection when it’s ready. Meaning our timeless pieces can be worn regardless of the season.

WE ARE HERE TO CHANGE THE FASHION INDUSTRY, ONE STEP AT A TIME

LOCALLY PRODUCED

THE LAUNCH produces its pieces in The Netherlands at a small atelier. We want to create a better future, so we only produce in a responsible way and with fair working conditions. By producing in The Netherlands, we have a positive effect on the climate, people and the economy. You can read more about local production here.

MATERIALS

THE LAUNCH items are mainly made from deadstock and fabrics from one composition. With deadstock, we explore the potential of leftover fabrics and the way it can be transformed into a new design. The other fabrics are primarily made from one composition, as these can be recycled more easily. We are working towards future collections made out of only sustainable fabrics. But for now, we focus on the things we can do.    

The result? Collections that can be cherished forever.

WE ARE HERE TO CHANGE THE FASHION INDUSTRY, ONE STEP AT A TIME

WORKING TOWARDS A BETTER FUTURE FOR ALL

At THE LAUNCH we seek to innovate, improve, learn and, hopefully, educate. We are on a journey and working really hard to become more sustainable every day. We are constantly learning and making small steps to improve. There are still a lot of steps to take, but we will take you along and share our journey.