Pants and jeans make up a large part of our Bestsellers, and it's not really a coincidence. THE LAUNCH has become known as the brand that finally gets length right, once customers discover they can choose Regular, Tall or Extra Tall instead of settling for one standard length, it's easy to see why these become instant favourites.

In most cases, yes, a Bestseller is produced on demand once you place your order, just like the rest of our collection, so we can keep offering a wide range of sizes and lengths without overproducing.

Occasionally, a size of a Bestseller is also available as Ready to Ship, if that exact size was returned in perfect condition, in which case it ships within 24 hours instead.

Yes, a Bestseller can sell out, even though it's a customer favourite. This usually happens if we run out of the fabric, especially for styles made from limited deadstock materials, or if we decide to retire a style. That said, many Bestsellers become part of our permanent collection precisely because customers keep loving them, so while some come and go, others stay for the long run.

We review it monthly, after every new launch, so new favourites can join the list quickly once we see how customers are responding.